Despite polls showing that support for abortion is falling in the state, PP has launched these massive abortion-normalising signs, which feature the faces of actual women who've had abortions, stating, “I had an abortion,” then ending with either “and I am not ashamed” or “and it was just health care” or “and I am not apologizing.” The campaign shows the desperate lengths Planned Parenthood is willing to go to, in order to make abortion seem like a normal medical procedure. Far from mentioning post-abortion grief, the existence of the baby's heartbeat, or even offering pregnancy support, the signs are part of a push to change the abortion narrative from one of 'a difficult decision' to one of a simple, painless choice. To call an abortion 'just health care' is also a blatant lie, as well as being the ultimate insult to all women who choose to give birth - especially under difficult circumstances.